Together We Transform

We strive to transform spaces and experiences for your needs. It takes a team of innovative and inspiring people to transform the market and we feel that we have the best employees to do just that. Get to know our team members with a behind the scenes look at who is inspiring, creating and transforming the world around us at Patcraft.

We Are Patcraft

Shannon Cochran

VP Marketing and Product Development

Patcraft Enthusiast since: 2016

Inspire / 
"I find my greatest inspiration in the process itself—understanding the challenge, collaborating, and building on ideas. The notion that creativity strikes at a certain time has never been tru for me; true inspiration comes through the act of doing the work. As Chuck Close said, 'Inspiration is for amateurs. The rest of us just show up and get to work.' For me, creativity unfolds in the momentum of effort, in the energy of collaboration, and in the persistence of refining and evolving ideas. That is when i am most inspired."

Favorite Patcraft Product / 

"The Artefact collection holds a special place in my heart. The journey of searching for meaningful objects to guide the design process was incredibly inspiring. It brought our team together in a truly collaborative way, with everyone drawing inspiration from unique perspectives. The result? A collection that resonates deeply, with Patina still stands as one of our best-selling products."

Achievements & Recognition /

"The greatest recognition for me has been the privilege of leading this incredible team and witnessing the growth and success of others in their careers. Over the past eight years, it has been a joy to see how our brand has evolved and thrived, and I am truly proud to be a part of its journey."

Susan Smilek

Director of Product Development

Inspire /

Creative inspiration, for me, often arises from travel, making art, or exploring exhibits. I’m also drawn to new experiences and unfamiliar environments because they break me out of routine and invite the unexpected. Collaboration is another rich source of inspiration—whether it's an unplanned conversation or working with others. I particularly appreciate moments of brainstorming or simply being with the team in a setting outside the usual office space. There's immense value in sharing diverse ideas and perspectives to spark fresh thinking and creativity.

Favorite Patcraft Product / 

It's difficult to pick one product, but I'd have to say Lithic because of the inspiration and the trip we took to Milan. It’s incredible how travel can have such a powerful influence on the creative process. Milan, with its rich history of art, architecture, and fashion, was the perfect backdrop for developing Lithic. It even surprised me to see how this experience shaped the final product. There’s something special about those moments when you can weave the essence of a place into a collection—it adds depth and a personal narrative that speaks volumes to the audience.

Achievements & Recognition /

I'm incredibly proud of our design team and the recognition they've earned over the years. It's truly rewarding to see their hard work, passion, and creativity celebrated within the industry. Patcraft has been acknowledged for innovative products and brand-defining collections, and that success is a direct result of our exceptionally talented team.

Kelly Williams

Design Manager

Patcraft Enthusiast since: 2015


Inspire /
"I'm most inspired when I am creating art without an end goal in mind. I love playing with various art techniques to create new patterns and textures, and a lot of my inspiration for product and pattern design comes from that experimentation and play. My kids (ages 4 and 1) also encourage me to embrace playfulness every day. Whenever I can find some free time, I love designing stationery and repeat patterns."

Favorite Patcraft Product / 

"My favorite Patcraft product is Mark Making because it developed from one of my favorite art making methods, watercolor painting. This product is authentic to who I am and what inspires me, so I love that I got to translate that into a product that transforms spaces and inspires others."

Achievements & Recognition /

  • Best of NeoCon Silver, Hard Surface Flooring - Lithic Hard Surface
  • HiP Award Winner - Workplace Hard Flooring - Lithic Hard Surface
  • Interior Design Best of Year Awards Winner - Lithic Hard Surface
  • Spaces4Learning Gold Award - Mark Making
  • Architizer A + Product Award - Meaning
  • Architizer A + Product Award - Subtractive Layers

Erin Helm

Senior Product Designer 

Patcraft Enthusiast since: 2021

Inspire /
"I am inspired by so many things! I find most inspiration from my surroundings whether that be going on a hike in nature or traveling to a new destination. Traveling somewhere new and broadening my perspective truly fuels my creativity. The more I learn and grow, the better I become as a person and a creative. Japan was my most recent trip and words cannot describe how much it changed me for the better! I am always planning my next trip!"

Favorite Patcraft Product / 
"Forage soft surface and hard surface. This is my favorite collection because I was really able to explore my love of nature and celebrate that with these designs. I stamped, painted and drew with various woodland elements to create the textures I used to develop the designs. The collection is all about our connection to nature and being able to bring that indoors to create spaces that comfort, soothe and hopefully encourage some to go outside and forage as well!"

Achievements & Recognition /

Awards: HiP Rising Star 2023

Collections: Holistic, Ecosystem Meaning II and Enrich adds, Material Edit HS, ReMaterial Wood + Weald, Forage SS, Forage HS, ReMaterials Slab + Stone.

Product Designer

Patcraft Enthusiast since:  2018
 
Inspire / 
"I'm inspired by the power of color and how it can completely transform a space. It’s amazing how different shades and tones can influence the atmosphere, set a mood, and even change the way we experience a room. Color has this unique ability to bring life and energy to a space or create a sense of calm and serenity, and that’s what draws me to it so much."
 
Favorite Patcraft Product / 
Polychrome - for the color!
 
 
Achievements & Recognition /
Admix, Anew, Color Your World (refresh), Handloom, Interweave, InTouch, Longitude, NuMix, Polychrome, Reston, States of Water, Subtle Impressions, Treeline, Waste Knot

Grace Sizemore

Soft Surface Designer

Patcraft Enthusiast since: 2023

Inspire /

"I believe every experience is an opportunity to gain a new creative outlook, so inspiration often comes from unexpected places. I love to find meaning and beauty in everyday interactions that we may take for granted, whether it be a casual conversation with a friend, a song that sparks a memory, or the shifting shapes of shadows, I’m inspired to find wonder in the perfectly-imperfect moments of life."

Favorite Patcraft Product / 

Dichroic is one of my favorite products because it truly champions Patcraft’s dedication to both performance and design excellence. Through the innovative ReWorx platform, plastic waste is transformed into a sustainable resource, while the dynamic shift in color across each tile of Dichroic breathes life and energy into any space.

Achievements & Recognition /

"I’m currently working on my first collection, and every designer on the team has helped guide me through different aspects of the development process. Their support has encouraged me to explore new ideas and given me the confidence to dive head-first into my first collection."